About Us

Who We Are

In a world getting more complex by the day, older adults are facing a growing digital divide. But it doesn't have to be this way. Smarter gives a helping hand to families & their loved ones, ensuring that technology serves the needs of every one of us.

Smarter Vision

We improve the quality of life for older adults and their families through a more connected life.

Smarter Purpose

We believe technology should improve the lives of everyone.

Smarter Mission

Be the most valuable and trusted support system for families planning their technology future.

In-person & virtual

Visits in-person focus on big fixes & building comfort with technology. Virtual support allows us to be there, whenever tech inconveniences happen

Patient & supportive

Technology can be frustrating when it’s not working how you want it to. Smarter is there to work through it all.

Personalized & Accessible

Smarter works with you to use and support Technology how you want it. Call your virtual Smarter team to answer your tech questions.

Vaccinated & Safety first

The Smarter team is carefully selected and screened, following member-preferred mask protocols for in-home visits.

Safety First

The Smarter Experience

Our Team

Our team of Founders is passionate about making technology more accessible for our Older Adults, and it all started with their own parents.

Terry Dry

Chief Executive Officer, Co-Founder

Chicago Native, lives in Los Angeles with his wife and two daughters. He has 2 parents living in the LA area and 2 in the Chicago Area.

Greg Boles

Chief Financial Officer, Co-Founder

LA Native, Greg is fluent in Spanish and English and currently lives in Los Angeles with his wife and two daughters. He has 3 parents living in the Los Angeles Area.

Vida Roozen

Chief Executive Officer, Co-Founder

OC Native, Vida lives with her husband & two children. She has 2 parents living in Arizona and 1 in Wisconsin

Interested in our Enterprise plan?

Get In Touch

Contact Us For Further Information!

Start enjoying a new kind of tech support for your parents. We are helping families demystify technology and find support, whenever they need it. Fill out the information below to set up a FREE, no-obligation, consultation!


12334 Otsego St. Valley Village, CA 91607