About Us
Who We Are
In a world getting more complex by the day, older adults are facing a growing digital divide. But it doesn't have to be this way. Smarter gives a helping hand to families & their loved ones, ensuring that technology serves the needs of every one of us.
Smarter Vision
We improve the quality of life for older adults and their families through a more connected life.
Smarter Purpose
We believe technology should improve the lives of everyone.
Smarter Mission
Be the most valuable and trusted support system for families planning their technology future.
In-Person & Virtual
Visits in-person focus on big fixes & building comfort with technology. Virtual support allows us to be there, whenever tech inconveniences happen.
Patient & Supportive
Technology can be frustrating when it’s not working how you want it to. Smarter is there to work through it all.
Personalized & Accessible
Smarter works with you to use and support technology how you want it. Call your virtual Trusted Advisors to answer your tech questions.
Vaccinated & Safety First
Your Trusted Advisors are carefully selected and screened, following Member-preferred mask protocols for in-home visits.
Safety First
- Covid vaccinated
- Full criminal background checks
- Drug tested annually
- Minimum of 3 professional references & 3 personal references
- Social media screening for cultural fit
- In-person interviews for fit & safety
The Smarter Experience
- Influence without authority: Helper Extraordinaire
- Insightful, inquisitive, adept at listening and interpretation
- A natural teacher with tech expertise –"what makes technology
- useful"
- Develop trust & relationships
- Patient and kind - driven by care
- Strong communicator, shares best practices, ability to apply
- technology to individual needs & communicate with families
Our Team
Our founders are passionate about making technology more accessible for older adults, and it all started with their own parents.
Terry Dry
Chief Executive Officer, Co-Founder
Terry is a Chicago native who currently lives in Los Angeles with his wife and two daughters. He has two parents living in the Los Angeles area and two in the Chicago area.
Greg Boles
Chief Financial Officer, Co-Founder
Greg is a Los Angeles native who currently lives in the San Fernando Valley with his wife and two daughters. He has three parents living in the Los Angeles Area.
Vida Roozen
Chief Executive Officer, Co-Founder
Vida is a Orange County native and current resident who lives with her husband and two children. She has two parents living in Arizona and one who resides in Wisconsin.
