MarketWatch Highlights The Smarter Service’s Role in Supporting Older Adults Through Social Security’s Digital Transition

The Smarter Service was featured in MarketWatch for its role in helping older adults navigate the Social Security Administration’s move toward a “digital-first” model. The article, “Social Security is going digital first — but what about the seniors left behind?”, highlights how technology changes are creating challenges for older adults and how The Smarter Service is bridging the gap.

As the SSA encourages millions of Americans to manage benefits online, older adults like Dee, 89, and LaVonne, both residents at The Covington, a senior living community in Aliso Viejo, California, found themselves frustrated and uncertain about logging in and managing their accounts. With the support of The Smarter Service’s Tech Concierge program, they were able to regain access and confidence.

“This experience for older adults — it can feel like a locked door to them. They give up. It can feel so frustrating they don’t continue,” says Vida Roozen, COO at The Smarter Service. “Between SSA, banking, retail, the DMV — everything — it’s so much to navigate. Digital literacy isn’t a luxury. It’s a lifeline. It opens the world back up for them.”

Through group classes and one-on-one support, The Smarter Service works directly with senior living communities and agencies to ensure older adults aren’t left behind in an increasingly digital world.

To read the full article, visit MarketWatch.


About The Smarter Service

The Smarter Service partners with senior living communities to deliver tech concierge services that improve digital confidence, reduce frustration, and empower older adults to stay safe, connected, and independent. Learn more at www.thesmarterservice.com.